About Us

Our Story

WE DON’T JUST SELL MOTORCYCLES

We are a family-owned business for over 45 years. We sell motorcycles and the freedom they provide. Our staff is made up of motorcycle enthusiasts.

We carry one of the largest inventories of motorcycles, clothing, parts & accessories in the state. We believe in the old-fashioned values of honesty and integrity and “Doing The Right Thing” to make sure you are happy with your experience. This is why all of our departments consistently rank in the top 5% to 20% nationally for sales and service.

Appleton Harley-Davidson earned the prestigious Gold Bar & Shield Circle of Excellence Award for 2018. Presented by Harley-Davidson Motor Company, this award is given to the top 4 dealerships in each U.S. Sales Market.