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Welcome to Appleton Harley-Davidson

Our Harley-Davidson® Family

In the saddle, you breathe deeper, smile bigger, and your heart beats louder. Responsibilities blow off your back. A ride on a Harley-Davidson® motorcycle can make any weekend epic. Select a family below to view our inventory.

Shop Online At Our
Harley-Davidson® Store

For all your accessories and Harley‑Davidson® merchandise. We carry everything from clothing to gear to accessories and upgrades.

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Come Hang Out At A
Appleton Harley-Davidson Event

Just like you we’re Harley‑Davidson® enthusiasts. Each month we feature events dedicated to our local customers and riders in our community.

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Next Event

August 20
Josh’s Dealer Ride: North
Riding Season is here! Tour some of the best motorcycle routes in Wisconsin! Josh Doughty will be taking you on some great weekend motorcycle rides this summer. Perfect for motorcycle group riding on your Harley-Davidson. Ride registration opens 30 minutes prior to departure. All makes and models are welcome. 🤘😎 Kickstands up at Noon! August 20th: North Tour These rides will be approximately 2-3 hours long with one fuel and snack stop halfway through the route. Please arrive at the dealership with a full tank of gas. You are welcome to depart from the ride whenever you wish if you are not able to join us for the full route. Route information will be available as soon as possible! The Brat Shed will be open, serving food and drinks for purchase starting at 10am. All proceeds go to local non-profits and charities. See you soon! For those riders attending the Commercial Club Harley Raffle, the route will go past it at around the time it starts, so you can still join in the fun!
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Welcome to
Appleton Harley-Davidson

Around the world, Harley-Davidson unites people deeply, passionately, and authentically. From town to town and country to country, the H-D ideals of freedom and self-expression transcend cultures, gender, and age. Being recognized as an iconic brand is gratifying, but igniting the fire within people on roads around the world is what we at Appleton Harley-Davidson are all about.

Why Shop With Us?

We know you have plenty of Harley-Davidson dealers in Wisconsin to choose from, so why shop with us? We do business differently at Appleton Harley-Davidson. Our dedicated staff will guide you through the leasing or buying process from start to finish, so you can be sure that you’ll find the right bike at the right price. And as a premier Harley-Davidson dealer near Green Bay, we offer personalized customer service that you can’t find just anywhere.

Genuine OEM Parts & Harley-Davidson Service

At our Appleton Harley-Davidson service center, our H-D certified technicians have extensive experience working on all H-D models and model years. Plus, we exclusively use genuine OEM parts and accessories for all service and upgrades to keep your bike in tip-top shape for years to come.

Find Your Bike at Appleton Harley-Davidson

Whenever you’re ready to find your new ride, we’re here to assist. Take advantage of our online buying tools to estimate your monthly payments and pre-qualify for financing from home in Green Bay, and then contact us to book a test ride with your favorite bikes.

Visit Our Showroom
Get Directions

Appleton Harley-Davidson 44.285969, -88.487784.