Open Today! Service: 9am-6pmSales: 9am-6pm
Fall/Winter Hours start Sept 5th. Closed Sundays and Mondays through February
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Welcome to Appleton Harley-Davidson

Our Harley-Davidson® Family

In the saddle, you breathe deeper, smile bigger, and your heart beats louder. Responsibilities blow off your back. A ride on a Harley-Davidson® motorcycle can make any weekend epic. Select a family below to view our inventory.

Shop Online At Our
Harley-Davidson® Store

For all your accessories and Harley‑Davidson® merchandise. We carry everything from clothing to gear to accessories and upgrades.

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Come Hang Out At A
Appleton Harley-Davidson Event

Just like you we’re Harley‑Davidson® enthusiasts. Each month we feature events dedicated to our local customers and riders in our community.

View Events

Next Event

October 9
Inside the Garage
Inside the Garage is your chance to come into the Appleton Harley-Davidson garage and meet the experts taking care of your bike. There are 8 different stations with demonstrations ranging from motorcycle maintenance, customization, transport, infotainment set-up and use, winter storage, and more!

The event is Saturday, October 9th, from 10:00 am - 1:00 pm.

Upon walk-in/check in, you will receive a raffle ticket for raffle prizes! If you preregister for the event, you will get an additional raffle ticket for raffle prizes!

Event Specials

  • EVENT PARTS & SERVICE SPECIAL: Get a free $100 AHD gift card with new $1,000+ work order. (Parts/labor) This work order must have $1000 pre-paid and/or be paid in full the day of the event to receive the gift card. This offer cannot be combined with any other discounts or promotions, work must be in addition to winter storage specials, not available on current work orders or prior work orders). Gift cards can't be used towards new bike purchase. Some exclusions apply, see associates for details.
  • BONUS WINTER STORAGE WEEKS: Drop your bike off as early as the day of the event, that is up to two weeks of free winter storage!
Click here for more information on our Winter Storage packages.

Demonstrations Include


  • How to use the ride planner
  • How to install pre-planned routes
  • How to connect your phone
  • How to view bike information such as mileage, time/distance to your destination, engine info, distance since your last service, and trip summary (2019s & newer)

Rockford Fosgate

  • Learn about the different packages available for all touring bikes
  • Hear just how awesome Rockford Fosgate audio is compared to stock audio

Trailering and Travel

  • How to tie down a bike
  • Putting the bike in transport mode

Winter Storage

  • Tour our Winter Storage facilities
  • Learn how we winterize your bike

Motorcycle Maintenance

  • Learn basic maintenance you can do to your bike
  • Oil change demo (available at 11:00 am & noon)

Detailing, Paint Correction & Wash Station

  • Learn our process for detailing
  • Why taking care of your paint & washing your bike matters


  • Super Shox install/comparison
  • Comparison between different seats, handlebars, windshields, lighting (LEDs & xglo), and highway pegs
  • Demo products available for viewing - schedule a demo with the Service department after the event


  • Learn how the different Stage kits affect your bike's performance
  • See one of the kits' parts all laid out
The Brat Shed will be open from 10am - 2pm, serving up their traditional fare as well as pulled pork sandwiches from Rubbin Butts & Blowin Smoke!
View Event

Welcome to
Appleton Harley-Davidson

Around the world, Harley-Davidson unites people deeply, passionately, and authentically. From town to town and country to country, the H-D ideals of freedom and self-expression transcend cultures, gender, and age. Being recognized as an iconic brand is gratifying, but igniting the fire within people on roads around the world is what we at Appleton Harley-Davidson are all about.

Why Shop With Us?

We know you have plenty of Harley-Davidson dealers in Wisconsin to choose from, so why shop with us? We do business differently at Appleton Harley-Davidson. Our dedicated staff will guide you through the leasing or buying process from start to finish, so you can be sure that you’ll find the right bike at the right price. And as a premier Harley-Davidson dealer near Green Bay, we offer personalized customer service that you can’t find just anywhere.

Genuine OEM Parts & Harley-Davidson Service

At our Appleton Harley-Davidson service center, our H-D certified technicians have extensive experience working on all H-D models and model years. Plus, we exclusively use genuine OEM parts and accessories for all service and upgrades to keep your bike in tip-top shape for years to come.

Find Your Bike at Appleton Harley-Davidson

Whenever you’re ready to find your new ride, we’re here to assist. Take advantage of our online buying tools to estimate your monthly payments and pre-qualify for financing from home in Green Bay, and then contact us to book a test ride with your favorite bikes.

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5322 W Clairemont Dr • Appleton, WI 54913

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Today's Hours:

Open Today! Sales: 9am-6pm

Open Today! Service: 9am-6pm

Appleton Harley-Davidson 44.285969, -88.487784.